KALENDA is a Romanian furniture retailer with three physical stores in Transilvania and an online store.
Our target was to increase online sales and engagement with the customers. Our process best fit companies that have online and offline stores.
Y1 – 45% increase in online slaes
Y2 – 94% increase in online sales
Our strategy was to create the appropriate marketing mix that will bring new customers to KALENDA stores.
We managed to succesfully create a mix of:
- Omnichannel communication marketing mix:
We managed to successfully combine:
- Radio campaigns
with online communication channels:
- Automated marketing
- Pay-per- click: Google & Facebook Ads
- Email marketing
- Influencer marketing campaigns
- Social media marketing: daily posts, community management, competition management.
- Branding – new positioning of the company in communication
Reason to believe – COMFORTABLE HAPPINESS
Reason to buy – AI FLER LA MOBILIER!
June 22, 2021