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Measurable growth..
Not just visibility.

We don't sell pretty campaigns. We build 3-year growth systems with clear KPIs, a funnel measured at every step and data that justifies every euro invested. Results that show up on the balance sheet – not just in reports.

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01 · The franc story

From 2019
to growth partners.

We started in Târgu Mureș with a simple conviction: good marketing is not the sum of tactics. It's an integrated system, built patiently over several years, backed by data. Since 2025 we have also been in Cluj-Napoca, and in 2026 we are preparing to expand to Bucharest.

2020

The beginning

We start in Târgu Mureș with our first clients and our first integrated strategies. This is where we learn what being a “growth partner” really means.

2021

The book

We publish “Cu ce se mănâncă de fapt MARKETINGul” (What is MARKETING really about?), a guide to strategy for Romanian entrepreneurs.

2023

Scaling

We grow the team. We develop the 3-year “in waves” methodology. We build custom dashboards for every client.

2025

Cluj-Napoca

We open our second office, expanding to Cluj-Napoca, the most active entrepreneurial hub in Transylvania.

2026

Bucharest & beyond

We prepare to expand to Bucharest. We reposition franc: from agency to a strategic growth partner at national level.

02 · The fundamentals

What we believe. What we pursue.
How we work.

3 principles that guide every decision we make – internally, with clients, with the market.

01 · Who we are

A team of 6 passionate marketers

We started in 2019 in Târgu Mureș. Together with a network of external collaborators – photographers, videographers and developers – we deliver complete, integrated marketing services for companies that are serious about growing.

02 · Vision

We go beyond execution

We offer complete, integrated solutions for everything related to managing your business's communication. We want to be the trusted strategic partner for companies that want long-term growth, not a passing spike.

03 · How we work

STRATEGY is the foundation of everything we do

Strategy drives every action and every proposal we make to our clients. Without strategy, execution becomes just a series of tactics disconnected from the reality of the market.

2019
Founded

We build in Târgu Mureș and work with brands from across the country.

9+
People on the team

Consultants, project managers, social media specialists, designers.

17years
Combined experience

Over 17 years of strategic and tactical marketing know-how.

42+
Brands launched

From start-ups to corporates. Each with its own positioning.

03 · Strategic approach

Strategy leads.
Execution delivers.

We work across three levels of marketing. Each has its role – but without the first, the other two become just activity, not growth.

# Vision Top to bottom Bottom to top Marketing Director – Marketing strategy Marketing Manager – Marketing plan & budget Marketing Specialist – Implementation & execution

Strategy is the top of the pyramid.

It starts with the Marketing Director (strategy): what positioning, what goals, what audiences, what key messages. Without this level, everything that follows is activity, not direction.

It continues with the Marketing Manager (plan + budget): how we translate strategy into tactics, with what resources, on what timeline. It's the bridge between thinking and action.

It ends with the Marketing Specialist (execution): we implement, test, optimise. But everything aligned with what was decided at the top.

Top → BottomStrategy flows down to execution.
Bottom → TopData flows back up and informs strategy.
04 · Our values

4 principles.
0 compromises.

We built our methodology around these 4 values. They aren't slogans. They're the rules by which we make every decision – and by which we say “no” when we need to.

01

Strategy before tactics

We don't run campaigns without a 3-year plan. Tactics without strategy are just expensive activity.

02

Data over intuition

Every decision is backed by data. Intuition is useful, but data is the final arbiter.

03

Integration, not isolation

Social, SEO, offline media, CRM – we don't see them as silos. They work together or they don't work at all.

04

Partnership, not supplier

We don't deliver services. We build together with you. We own the goals, we own the results.

05 · Team expertise

Qualifications that matter.
Results you can see.

We're not just a team. We're a group of professionals with accreditations, degrees and years of real market experience.

EMBA

Senior consultants with an Executive MBA

Strategy · Business growth
PR

Graduates in Communication and Public Relations

PR · Brand communication
PM

Experienced project managers

Coordination · On-time delivery
GD

Graphic designers

Brand identity · Visual design
DM

Digital marketing specialists

Paid media · Performance
SM

Social media marketers

Content · Community · Growth

You have a business. We have the methodology.
Let's grow together.

Free audit. 45 minutes. We'll show you exactly where the biggest growth opportunities are for your business.

Book the meeting →